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Travel changes people. Changed people change the world. When you realize that the world is smaller than you thought, and that different cultures have more in common than not, a world of possibility opens up. We see people from other cultures not as “others” but as different versions of ourselves, living rich, valid lives in their own ways. Travel creates global citizens: preparing the next generation; strengthening our workforce; and equipping students with skills that make them more adaptable to diverse challenges and situations.
Atlas Travel Foundation scholarships will be open to youth and young adults in Shawnee County applying for educational travel programs. We hope to raise a large principal sum which will serve as an endowment. This endowment will earn interest every year; from that interest we will award scholarships. Donors who support the principal investment aren’t just investing in one scholarship this year. They are investing in a new scholarship, every year, for as long as the foundation lives.
| Creative Brief |
|---|
| The problem |
| Shawnee County is more than 1,000 miles from any other country. It’s difficult and expensive for students to travel and experience other cultures. Atlas Travel Foundation knows the value of this, and wants to help Shawnee County kids explore the world! |
| Objectives |
| Attract students to apply for travel scholarships; Attract donors (individuals, foundations, local companies) to give funds to support the scholarship foundation. |
| Audiences |
| Fundraising: Individual donors, Corporate and business donors, charitable foundations and family trusts. Applicants and Educators: students, parents, teachers and school counselors. |
| Messaging and Tone |
| The Atlas Travel Foundation believes travel is exciting, broadens the mind, and shows us that the world is both large and small at the same time. Messaging should underscore the ability for travel to change how we approach the world, while the tone should emphasize feelings of joy, awe, and wonder travel creates. |
| Assets and deliverables |
| Logo and brand colors, with a black and white option. If selected, the artist will develop a few concepts, then work with the board to pick a favorite and refine it into a final logo. |
| Timeline |
| Six weeks |
| Budget |
| $1000 USD |
| Contacts |
| Board of Directors |
Our Mission is to award scholarships to Shawnee County students and young adults participating in international travel programs in order to inspire intellectual curiosity, cultivate global awareness, and build respect for other cultures.
If you would like to respond to this Request for Proposals, please send your pitch, including work samples and your standard rate, to hello@atlastravelfoundation.org.